Stefano Fake is an Italian artist and video designer who creates installations using video projections, films, photographs, sculptures, computer graphics and interactive technologies. He is a pioneer and one of the main contemporary exponents of Immersive Art, which aims to sensorially immerse the viewer within the work of art itself. Graduated in Political Science in Milan, followed Masters in directing in Madrid, Los Angeles and New York. From 1997 to 2007 he moved to Florence and created the virtual sets for the Krypton Theater Company. In 2001 he founded The Fake Factory, a studio specialized in Immersive Art, Projection Art and Videomapping. In just a few years, this laboratory becomes a point of reference in the context of digital and immersive art at a national and international level, participating in the creation of numerous projects: immersive exhibitions, video mapping, architectural light installations, video production, video scenography for theatres, fashion, visual environments for museums, galleries and cultural events, production of multi-sensory works, video installations, video art works. In 2005 he made one of his first 3D videomappings (architectural video projections that redesign the facades of buildings with optical illusions), this technique will be reused several times by The Fake Factory: Bastioni di Porta Venezia, Piazza Campidoglio Rome, Castello Sforzesco Milan, Ponte Vecchio, Carrara marble quarries, Palazzo del Senato Milan, Basilica of Santo Spirito Florence, Villa Ephrussi de Rothschild, Teatro della Pegola Florence, Stazione Leopolda, Palazzo Marino, Palazzo Corsini, Opera di Firenze, Palazzo della Farnesina, Condeduque Madrid. In 2006 he began exhibiting the Immersive Mirror Rooms, immersive environments created with video projections and reflective surfaces. Since 2010 he has been collaborating with the Italian Cinema Orchestra to bring film soundtracks to the world through multimedia concerts. Since 2015 he has been creating Immersive Exhibitions in Italy and in the world, reinterpreting the works of artists of the past with digital languages and technologies. His works (The Art of Colors Immersive Experience, The Italian Beauty, Caravaggio Experience, Klimt Experience, Monet Experience and the French Impressionists, Modigliani Art Experience, Leonardo da Vinci Body Immersion, Leonardo & Warhol The Genius Experience, Inside Magritte, Bach Experience) define the format internationally, thanks to an unprecedented success with audiences and critics (+ 5 million visitors overall in the period 2012-2022). Since 2019 he has been the creator and artistic director of the FARNESINA DIGITAL ART EXPERIENCE project, in collaboration with the Italian Ministry of Foreign Affairs, with the aim of producing, exhibiting and communicating Italian digital art in the world. Websites: stefanofake.art / thefakefactory.art / immersiveexperience.art / immersivemirrorroom.art / fakeartist.art